In & Out - Why Founders Burn Out

Stop Chasing Outputs. Start Owning Inputs.

Most people set the wrong goals.
They pick outputs.

“I want more revenue.”
“I want more followers.”
“I want a cookie.”

The problem? You don’t control outputs.

Revenue fluctuates, even in billion-dollar companies. Followers unfollow. Cookies run out.

Outputs are lagging indicators. They tell you what already happened.

Inputs however, are leading indicators. They’re the actions you control that move the needle.

Want revenue? You can:

• Increase price.

• Get more customers.

• Sell more to existing customers.

All inputs. All in your control.

Outputs are seductive because they’re measurable. You can check your Stripe account and feel good or bad instantly. But it’s a trap. When you chase outputs, you make short-term, bad decisions. You cut corners. You try quick fixes.

When you chase inputs, you focus on the work that causes the outputs.

Inputs are the things you do, not the results you get.

Here’s the mental shift:

1. Decide the real goal.

2. Break it down into controllable inputs.

3. Track and improve those inputs.

If you do the right inputs long enough, the outputs take care of themselves.
That’s the physics of growth.

Stop staring at the scoreboard. Start running the plays.

What’s New?

GolfWink is growing! Even though I am struggling to convert people into subscribers… 😆 I’ve made a few changes to the onboarding flow, so hopefully that will help with the trial signups over the next couple of days!

Have a good week all.

Ben.