Anyone on threads? Join me!

The night is darkest just before the dawn... 

I was about to quit.

I sat in the dark, squinting slightly at my screen. The light from Wordrobin’s landing page was hurting my eyes.

I took another sip of coffee and quickly checked the time. 5:30am. shit - I’d been staring at the page for 20 minutes, deciding what to do next…

Last week, I had a crisis of meaning. I’d just finished building WordRobin, and after much procrastination, finally launched an ad campaign.

At first, everything seemed to be going great. People were signing up in droves (over 170 signups!) and I felt like WordRobin would take off in no time.

Then, it all fell apart. Of the 173 people that signed up in my first day of advertising, only one completed the onboarding process.

That one then turned away at the paywall. Zero signups.

As I sat there that Thursday morning, I felt the implicit sting of rejection from all 173 people. And with it came the doubts.

“Am I building something no-one wants again? Why didn’t I do a pre-sale? Who actually cares about Threads anyways? Should I build for Linkedin instead? Twitter?…”

It’s About Not Quitting

Entrepreneurship is tricky. One of the trickiest things about it is that you need both the ability to keep going when you fail, and the ability to quickly admit you’re wrong and change directions. And most importantly, you have to decide which ability to use at any given time.

In this moment, I had two options. Completely change my tactics and build something new, or keep going - keep pushing through and ignore the results.

I chose the latter.

And it paid off.

Literally one day after this fiasco, someone signed up to the weekly tier.

Is it a life-changing amount? No.

But it is a point of proof, that someone out there wants my thing.

Now I just need to find the others.

What’s New?

WordRobin has come a long way!

In the past week I added:

• Comprehensive content calendar

• Daily schedule view and post goals tracking

• Optimized loading

• Online research for topics that need facts or recent news

• Custom topic generation

• Custom scheduling logic

• Custom context for threads

I also:

• Ran and tested 4 different ad creatives

• Built a list of Threads creators who I will message about partnerships

• Signed up to a Threads creation course to build better Threads knowledge

• Gained about 30 followers

We are also launching on ProductHunt!

If you’re feeling exceptionally kind, pop over and leave a comment for me 😄 I will be eternally grateful.

What’s next?

Now we market! Time to crank the marketing - get testing, get collaborating, get writing to affiliates and influencers 🙂

See you next week!

Ben

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