Cutting it OFF.

About the paradox of choice, and the cost of indecision.

Author

Ben Jang
April 13, 2025 

Decide - to cut off.

I don’t want to leave money on the table.

I was looking at the first monthly subscriber to WordRobin.

I don’t know how they found me, but they did - and they paid for a subscription immediately.

This happened just as I was starting the prep work to move away from Threads, in order to build on X.

Was I making a mistake?

Multiple times throughout my entrepreneurship career, I’ve fooled myself into thinking "I could do both”.

With college consulting, I thought I could create an AI chatbot while also delivering on a consulting experience.

When I was building an entrepreneurship community, I thought I could target both VC startups and student entrepreneurs.

When I started WordRobin a few months ago, I thought I could build something for blogs and newsletters.

Every single time, the reason was the same. I don’t want to leave money on the table.

Leaving Money on the Table

Every business (more or less) can make money.

As much as people make fun of to-do lists, there are publicly traded businesses in the category that make 100s of millions (Asana, Jira, Clickup, etc)

If everything can make money, anything you don’t do means you’re leaving money on the table - So it makes sense to do more things.

These are the most dangerous pitfalls - the ones that make sense, but will cause you to fail nonetheless.

The Danger Zone

The danger we don’t see is the cost of splitting our attention.

If you do two things, everything you do will take twice as long, cost twice as much, and be twice as difficult.

There is no situation in which you win by doing more.

If you double the resources, you can move faster at twice the cost.

And even then, you’ll lose to someone with the same resources who’s only focused on one thing.

You can do anything, but you can’t do everything.

So what did I do?

I gave the customer a full refund, as well as an apology and a free month of our new service. It was the least I can do for failing them on my promise to help them grow on Threads.

Onwards and upwards.

New Features

One of the core features that was missing was multi-threads support.

Rebuilding the code from scratch helped me build this feature in from the get-go!

Product Hunt

You guys were fantastic with the upvotes last week! If anyone is feeling generous, I’d really appreciate it if you head over here and give an upvote on Product Hunt 🙏 

WordRobin - Turn Threads into Your Startup Growth Engine | Product Hunt

A single platform for building an audience on Threads - write in your voice and grow your reach! WordRobin chooses topics, writes, and schedules posts automatically, so you can focus on building.

www.producthunt.com/posts/wordrobin

What’s next?

We are so close to launching on X - Then, it’s time to test and market.

🙂

See you next week!

Ben 

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