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I remember my first ever project.

It was a chrome extension that helped you book meetings across time-zones.

I was just starting out with code, and Cursor wasn’t a thing yet, so it took AGES to build.

After over a month slaving away, I finally felt ready to share it with the world.

Of course, I very quickly found out that no-one wanted it - or at least wanted to pay for it.

As far as I can tell, there are levels to this game of building something people will use.

Here are the levels I’ve unlocked so far.

The Build-with-Feedback Tiers

1. Build something you wouldn’t use, and wouldn’t pay for

2. Build something you would use, but would not pay for

3. Build something you would use, and would pay for

4. Build something that others would use, but not pay for

5. Build something that others would use, and would pay for

6. Buid something that others with more money than you would use, and pay for

My own progress has mirrored this…

1. Followed tutorials, building bad websites and projects with no end goal

2. Built timezone tracker that I still use, but would not pay for

3. Built productivity tracker that I still use, and would pay a small subscription for

4. Built entrepreneurship community that people signed up to, but no one paid for

5. Building WordRobin, which as paid users

6. Building AI CMO for businesses (more on this later)

I think I am finally on step 6.

Update on Progress

I haven’t been very good at keeping you up to date!

Let me catch you guys up

And show you how I’m actually putting these theories to practice.

1. Multiple Accounts

I added the ability to add up to 3 accounts to WordRobin.

This was a big big structural change, and as always AI copilots helped a tonne.

I decided to go ahead with it because:

• WR would be most valuable to people who have to manage multiple accounts

• Agencies, Ghostwriters, basically moving upmarket to B2B

2. Chrome Extension for Replies

This was a massively requested feature.

The problem is, replies posting using the X API is impossible without VERY expensive API tiers.

Enter Chrome extensions.

Now I can one-click respond or edit my tweets and replies with my own tone of voice.

Genuinely useful!

3. Beta Test of AI CMO (new project)

I decided to launch an AI CMO - something that lets you chat to your competitors’ ads and online presence.

The idea came from a CMO of a $30M business who said nothing like this existed in the market right now.

I would have taken WEEKS longer to get it “ready” but I realized that once I had the basics in place, I was flying blind.

So rather than create features I thought would be useful, I decided to launch to testers first and gather feedback + direction.

If you currently run Meta ads, and want to try this out, let me know! (2 more Beta testing slots remain)

What am I doing?

Next week will be focused on getting as MUCH feedback for both projects as possible.

Have a great week all.

Ben

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